Portco started as a family business during the Great Depression, and continues to grow into its third-generation of ownership. They started as a paper twist tie handle company, and have evolved over the years to make everything from hula hoops to plastic pool covers. Now they make innovative paper and plastic packaging for many of the Northwest's finest companies, including Bob's Red Mill. I came on board to help rebrand the company and create a new website to match the company's high level of sophisticated packaging expertise with their appearance in the market. Working closely with the company's long-term executives, I helped craft a new tagline for the company, re-wrote all their online and print pieces, and spearheaded their online communications strategies. I was personally acknowledged as leading to them signing the largest agency of record contract in Pop Art's 15 years history.