What I Do

Branding, Content Strategy, Copywriting

The Internet runs on words. Search engines love words, and your audience will love you and your marketing if you present clear, relevant, timely information they can use.

Audiences expect to engage with you. They enjoy conversations; they want to share new ideas and hear how you and your product or service can help them. They want to hear your story and tell you theirs. They want expertise.

Does your content do all of this for you? It can.

I love creating and emulating voice. I listen for the core of your message, ask hard questions to unearth your essential truths, then twirl out the right turn of phrase to establish your brand voice. Magic happens when your core message melds with your brand voice: your company stands out from others in the competitive space. Truths shine through, authority is established; relationships and sales ensue. You establish your niche.

With over 20 years of copywriting experience, I craft everything from names and taglines, to blog posts and Facebook posts, creative rationales to keyword-dense sites. As a content strategist, I determine the best combination of tactics for serving your company's needs while also engaging your audience their way. As a brander, I pinpoint your distinctive traits and ensure they help you stand out against your competition. 

Clients

I've concepted, written and/or helped brand the following companies and organizations:

• AT&T

• Mitsubishi

• Bank of America

• DIRECTV

• Metro

• Prism Healthcare

• Beneficial State Bank

• Sun Microsystems

• IBM

• TeamLogic IT

• Deloitte Consulting

• SMU School of Engineering

• Landor

• Hilton Hotels and Resorts

• Hyatt Hotels and Resorts

• Brinker International

• Hammer + Hand

• Greenline Fine Woodworking

• Devil's Food Catering

• Greenz Restaurants

• Green Living

My Ethos

To be successful, businesses need a common purpose that exceeds making a profit. They must take on the responsibility of bringing good things into the world. This requires having an emotional core and a central ethos that draws the people who work with them toward a common purpose.

What's my ethos?

Here's what I know right now:

• Speak truthfully.

• Deliver the best every time, on every project, because I'm only as good as my last job.

• Make a positive difference in people's lives and in the lives of their businesses.

• Have a positive effect on communities that I —and my clients— touch.

• Do the right thing, even when it might be easier to do something less than the right thing.

• Accept responsibility for mistakes and immediately make efforts to correct them.

• Strive to reinvigorate seasoned leaders (and teach young leaders) by revealing transformational insights that influence the way they see themselves and act within their industries.

I especially enjoy working in the following industries:

Cutting-edge Design, Renewable/Alternative Energy & Construction (especially Green construction), Art & Architecture, Interior Design & Decor, Food & Hospitality, Sustainable Media Outlets, Higher Education, Skills-based Teaching & Learning

At heart, these industries share a certain practicality to their execution and thoughtfulness to their role in their community. They fill a space, or teach a skill. They offer the possibility of perfecting something, deepening a passion or conviction, honing a craft or a product over time.